Lighting is very important when applying makeup, for precision and accuracy. The occasion for which the makeup is needed and the time of the day the makeup is applied and ultimately worn are factors to be considered when applying makeup in order to have a professional outlook. We have classified lighting into natural lights(pure daylight) and artificial lights.
Natural lights reflects unto the face from any surface it hits. Unlike artificial light, natural lights shows up the true colours and textures of the makeup. This is so because natural light doesn't cast shadows. When makeup that should be worn under natural
light or during the day is applied under artificial light, by the time it is seen under natural light the true shades are shown and the application mishaps are revealed.
For Artificial lights especially When the occasion is in Photography or Cinema, yellow and harsh white lights that are mostly used, but the brightness is mostly softend with shades which directs the amount of light given out downwards.
The light is concentrated on the face and as a result some of the colours are changed especially with yellow light,
which simply turns purple to a bluish colour, it also reduces the intensity of red, making them appear darker, it reduces and softens the intensity of gold colour as well.
While white light even though it is the closest to the natural day light, immediately makes the face look white, so that if the wrong foundation has been applied and not properly blended, the mistake is revealed,
it has the tendency as well to make bright colours look too bright, colours basically take to the hue of the white light.
Therefore these must be taken into consideration as you work with lights.
Here are a few tips:
Any makeup look that is meant for a day light occasion should always be done with pure white light reflecting on the face directly.
For makeup looks for night events which will ultimately seen under artificial light can be worn under artificial lighting, but instead of so much of foundation and powder, use more shimmers on the eyes and or lips, and make the face less subtle.